Indian Fashion Industry

India's colorful fashion trends

20 th century with all the hype that has built a more practical and pragmatic atmosphere and a more stable picture of the fashion business has finally arrived.
50 in the 60s and 70s, the Indian fashion scenario was not all bleak. This exciting, stylish and was very beautiful. A designer, model, star or fashion design labels that could show off the country. The price of a garment and not by its style and fabric that made it was decided.

The ever so chic and fashionable tailor a stranger, who for a few bucks to make a garment, perfect fit, finish and style may offer was considered to approach. High-society women who wore it to get a good deal for the end result was proud to give his name.

In the 60s, tight 'shirt', 'churidars' and high coiffures were a trend among women. This festive and full of mischief in art and music and cinema era, restrictions and plastic film and coated polyester fabric with the approval of new types of materials as was manifested by liberation.

70 out of the country as well as within traditional materials showed export growth. Therefore, the international fashion with bold colors, long before the MTV culture has come to India, flower prints and bell bottoms. Synthetics become trendy and the disco culture has influenced the fashion scene.

It was in the early 80s when the first fashion store 'Ravissant' opened in Mumbai. At that time garments were retailed for a four-figure price. 80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes and more masculine "salwar kameez" was designed with shoulder pads become.

With the development of designer stores in Mumbai, elegant fashion design culture with their hefty price tag was a tendency among Indians. No doubt with a hefty price tag was at the bottom of an apparel fashion. But clients immediately transformed into high fashion fold where they were convinced that the word "elegant fashion design culture 'means, it was a high price tag.

Garments were sold at unbelievable prices only because the designers themselves and right shows celebrities make cosmetic company, and events associated with being seen by the decision was made.

Later, fashion shows competitive events have moved out for each theme, guest list and media coverage to other efforts. For a newcomer, the fashion business was the number one professional art that time.

In the 90's, the millennium, a step in the direction of the last decade with drastic pairing down ethnic wears returned (today, ethnic wear market in India is accounted for Rs 9,000 crore).. The decline and recession, to sell at any price and to push the lead to stay in the spotlight. Heavy cut throat competition and customer awareness of the sound, with the inevitable occurred. Price tag, which had once reached a peak journey began their negative aspects.

At that time not only clothing price tag was in recession being experienced, but also in the business of fashion shows. And models, choreographers, make-up men, hairstylists and designers to display their business down.

Indian fashion scene with this fun and party time was not lost, but continued. It is a point where it is stable at a certain level and from there at the beginning of the 21st centaury new designers and models and with some intelligent design was reached, fashion promotion at their own pace accelerated.

Indian fashion industry spreads its wings globally

Global fashion industry, India is a large exporter of clothing and accessories. All over the world, Indian ethnic designs and materials for fashion houses and garment manufacturers are regarded as an important factor. Fabrics, while sourcing for fashion wear, India in an international fashion as the greatest player plays an important role.
India's strength depends on its tradition, but also the raw material. Worldwide, Indian cotton, the second largest producer of silk and fifth largest producer of man-made fiber is the third largest producer.

Indian textile and clothing industries in the international market are complaining that many fundamental aspects, cost-effectiveness in terms of production, raw, quick adjustments to sales materials, and clothing design with sequins like a wide range of priority , beadwork aari, or chikkon embroidery, etc., as well as cheaper skilled work force. Accepted around the world - India's short lead time and an effective monopoly in designs which cover detailed with hand embroidery at competitive prices for international fashion houses offer these fashion garments.

Embroidered fabrics in India always regarded as a basic source, but the change of rupee against the dollar prices declined further, which attract buyers. That international fashion houses to walk away with customized content, and finally crafted work are sold at very affordable rates.

As far as clothing is concerned the market, ranges available in India as well as to attract the buyer can be confusing. Expect a basic estimate in the selection of fabrics in the international market is the current trend. Production work mostly in the eastern state of Bihar, parts of the small town of Chapa to take place, a name never to be heard. Here is the fabric to create a family industry, ranges and quality of raw silk here churned out crude production methods and equipment-tussars, matka silk, phaswas used you name it and they can design belie it. Surat in Gujarat, jacquards, moss crepes and georgette sheers an amazing set of supplier - used to make all the shiny silhouettes clothing demanded worldwide. Another Indian fabric design that has been specifically designed for fashion history "Madras check" essentially "universal" Lungi "A simple lower body wrap worn in South India used this product now bandannas, blouses cross your path on the home decor and almost anything one can think of.

Recently many traditional Indian clothing designers, design and cut using their fashion collections have started to increase. Ethnic batik cravat, tie and dye or vegetable block print with the Indian design in 'not just in India but all over the world.

In India, folk embroidery is always associated with women. It is a way of their self-expression, and they design their native culture, their religion and their wishes shows. Women for their personal use embroidery, fabric and those in rural profession prepare embroidered animal decorations, decorative horns and forehead and Rabaris of Kutch in Gujarat, including the best embroidery nothing. Embroidered pieces festivals and weddings, the applique 'Dharaniya' is called is at work. 'Heer' embroidery, the bold geometric designs, silk has been woven over a significant styles of Saurashtra is one. Embroidery Banni area of ​​Kutch, where he designed an attractive Mutwa women of the size of pinheads and mirror motifs with fine embroidery works, Gracia Jat long dresses geometric design on the yoke of use. Moreover, even the best of the quilt with applique work are made in Kutch.

Garments with bead embellishment work is another area where the international market demand. Rosary beads and belts and bags and these patterns now available for fashion evening wear as well as other accessory items are built.
According to a survey, in recent times for Indian women in their traditional saris have western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It is noted that women just spent $ 165 million on trousers and 1.74 billion dollars spent by men on trousers, skirts against. With more women coming out to work, (combined) branded trouser and skirts market has been a whopping 27 percent increase in sales is the case. Women feel that Western clothing is more appropriate, especially when working or using public transportation. His many corporate offices are in favor of employees wearing Western wear.

Western inspiration in India is increasing due to the influence of television and movies. In addition, shopping malls selling branded clothes have also mushroomed in India and are attractive to youth. Recently, Shoppers Stop designer wear, pajamas, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive designer stores as it is being promoted through store chains such as wear Be: and W.
Indian fashion industry market

Recently, a report said that the Indian fashion industry with a net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years increase. Currently, worldwide designer wear market in the amount of $ 35 billion, a 9 per cent growth in net worth Indian fashion industry, international industry, with 0.1 per cent, making difficult.

According to approximations, the total apparel market in India for about Rs 20,000 crore is calculated. Branded clothing market size is approximately one fourth of this or Rs 5,000 crore. Designer clothing, in turn, about the percentage of branded apparel market, including about 0.2.

Currently, the largest designer wear segment within the sales turnover of Rs25 crore, Rs 15 million to 10 other famous names with less turnovers. Indian fashion industry's prospects for growth given the figures are very unlikely.

Fashion industry data

O organized market for designer clothing is about Rs 250 crore

O designer wear apparel market count for less than 1 per cent

O global market for designer wear is 5 per cent of the total apparel market

O global market for designer wear industry largely depends on small-scale sector

O Consumers for designer wear an annual household income of Rs 10 million more. 40-45 percent of the 3 million such households in the developing

O designer wear industry is projected to increase to Rs 1,000 crore by 2015.

Percentage of population under 45 years of age over 81 o conscious fashion.

Many fashion designers and management experts, an average of about 10-12 per cent in the coming years for the Indian fashion industry is expected to rise. However, the growth rate is over 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are coming.

India needs more effort to overcome

However, despite the benefits available in India also some disadvantages. India for its products due to the inability to add value to brands in the world market with reference to a notable players. The fact that nearly 50 percent of its exports are apparel and made-up is necessary to add value by which is observed. Similarly, 75 percent of domestic apparel market commoditized and unbranded and very few Indian brands do not survive in foreign markets. Obviously, the Indian market has not made a strong stand, so it's hard to Indian brands that India can compete with global brands.

Another reason for the insufficient development of the fashion industry designers have a limited experience and the stage they are offered. Insignificance stalks from the reality that young talent is hired by the biggest names in his studio work, thus his work with great designers label imprinting.
Although individual performance presentation, an alternative option for the majority of young talent, not because of the range of finance, a beginning designer's name fails to come forward.
Another thing, on the ramp is to offer what designers usually difficult to be worn is appropriate. You will notice that there is out there on the ramp and the difference between page three crowd wears. Some believe currently in fashion, but the trend has not changed much since coming back to the old. We are short kurtas, long kurtas have had flowing skirts, etc. back in fashion with the design of a new variety coming.

Many management consultants and professionals believe that the Indian fashion industry will be enhanced if new comers are given proper attention. What they need more support so that their work gets due recognition. Consultants and professionals there to perform according to those who should be selected by a panel of designers to work and not their names or who they worked for before, and therefore the selection purely based on the quality of will be. In addition to this, the panel of judges instead of people of fashion designers of schools to be inclusive.
It is observed that the big designers and blatant commercialism, the media hype around the Indian fashion industry is business interruption.

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